The brief
Coca-Cola’s key brand themes have centered around connections, upliftement, and embracing diversity. How do you make these themes relevant to Chinese youth?
Solution
From performing qualitative and quantitative consumer research, running brand strategy workshops, writing creative strategy to comms planning briefs, the insights uncovered led to creative routes for the brand to create culturally relevant and localised campaigns across key brand-building platforms: Chinese New Year, the Olympics and Summer Share a Coke campaigns.
