Services

Under the moniker EDEN, I help entrepreneurs and start-ups across various growth stages build and grow meaningful, participatory brands in the constant face of change.

 

CLARITY

Are you a current or aspiring entrepreneur who’s seeking to create a start-up or a new venture by yourself, or with a few partners?

Through a bespoke series of 1-1 sessions and facilitated workshops, we will:

a) uncover the key motivators that we can harness to start your new business, and

b) embark on a series of ‘ideation sprints’ to translate your idea into a brand and business.

Outcome:

  • An aligned set of values that grounds the vision of your venture

  • A brand and business plan. Your mission and vision statement, value proposition for key consumer segments, business model plan (pricing and KPI’s) and go-to-market strategy

  • A pitch deck - Business and financial modeling to be advised by an ex-Deloitte M&A consultant.

 

FOCUS

Already have a business and in need of a brand and/or innovation strategist or writer? I provide the following services:

Branding

  • Insights & Research

  • Brand Strategy & Positioning

  • Brand Naming + Brand Identity

Innovation

  • New Product Development (Immersion, Ideation & Concept Generation)

  • Breakthrough Innovation (Research on opportunity spaces and horizon mapping)

Marketing

  • Engagement Strategy

  • Comms Planning & Execution

  • Campaign Strategy

  • Creative and Cultural Partnerships

Writing

  • Thought Leadership

  • Editorial Writing: Op-Eds, Feature Interviews, Curated lifestyle guides (travel, style, luxury)

Note: Any design (non-verbal) work will be commissioned, curated from a network of talented designers and artists that I have fostered partnerships with. If you’re a creative or a founder of a small agency, feel free to drop me a note. I’d love to get to know you and your work better.

EXPAND

Looking to identify new opportunity spaces for your brand, or simply in need of understanding how you can tap into emerging cultural or technology territories? I design bespoke safaris that illustrate authentic use cases, implications and provocations to shape the future of your business across the Luxury, Consumer Brands (CPG) and emerging tech verticals.

 

Testimonials

“Nicole is a thoughtful and articulate professional who has a genuine passion for elevating Asian brands and showcasing ideas to the world. She is a great person for sounding off ideas, brainstorming and sparking creative thinking. Nicole also has a truly infectious laugh that instantly makes her a positive individual to collaborate with.”

Cherie Lui, CEO & Founder of NOON (Nootropic Wellness)

“Nicole supported my journey as an entrepreneur launching a sustainable and ethically made fashion brand. In particular, she helped sharpen the brand positioning copy to appeal to Aria's target audience and identify the brand's strength. She provides a tailored consultancy service that I would recommend to anyone.”

Daniela Caccia, Founder of Aria

“Nicole effortlessly guided me with clear and concise communication on how to write my investor pitch deck.

On a personal and professional level, Nicole has always been willing to support, encourage and assist. She is as willing to listen as she is to give valuable input on brand strategy from an objective point of view. She has an enthusiastic, energetic and professional disposition and adds great value to any project in which she becomes involved.

It really has been a pleasure Nicole. Thank you for helping me rediscover where I can go with the brand.”

Ify Ubby, Founder of OliveAnkara