Opportunity
The Distiller’s 1-1 is a bienniel auction that brings together a collection of one-off, never-to-be-repeated Scotch whiskies. It is an opportunity for the most stellar distilleries to showcase their excellence, individuality and craftsmanship.
Diageo auctioned its precious 50 year old liquid from Brora.
Solution
How do you create a masterpiece that encapsulates the essence of a ghost distillery that’s been brought back to life?
By awakening the fiery, legendary wildcat that roamed the deserted distilleries during those bygone years.
BRORA IRIS - A LEGEND SUSPENDED IN TIME.
Results
The highest price of a single Diageo bottle ever sold at 400,000 GBP. A total of 3.78 billion people reached from earned media.
Role: Creative & Culture Lead
Agency Partner: Burgess Studios
Shortlisted for 2 x Cannes Design awards