Made in Permaculture

As Asian consumers confront the realities of pollution and health risks, their growing awareness of the delicate relationship they have with nature will accelerate conscious consumerism.

Permaculture is defined as a set of principles to create systems that are ecologically-sound and economically-viable. In previous posts, we featured permaculture brands such as Indonesia's @rereoutlined, India's @we_are_kal and Philippines' @randolfclothing. This time, we are bringing examples from the luxury industry.

@johnhardyjewelry is a luxury jewelry brand. The brand, now owned by @LVMH, is built around the founder’s commitment to cultural and environmental sustainability. As part of the retail experience, it immerses visitors in its mission through a transparent behind-the-scenes workshop tour in Ubud. Visitors meet artisans who use a traditional Balinese technique to create its chain jewelry. The experience ends with an intimate lunch with the staff at the long table under the Kapal Bamboo structure.

Extending this vision is John Hardy's daughter, Elora Hardy, of @Ibukubali and @greenvillagebali_. Again employing the traditional skills of Balinese craftsmen, @Ibukubali is an architecture firm creating a new design vocabulary based on bamboo (an eco-material easily grown in the tropics of Asia), to build luxury homes for a sustainable future. @greenvillagebali_ brings this to life – a hospitality group that lets guests experience the beauty of living in a luxury eco home.

The Hardy family is leading a movement of Luxury Permaculture, creating a design philosophy for luxury centered on whole systems thinking, building with eco-materials, and employing traditional craft of the people. By inviting guests to become a part of their design process, the Hardy family will become a catalyst for change in the post-consumerism era.

Link to post (May 20)